Education

BA/ Parsons The New School

Major: Fashion Design

Certifications

Google Digital Marketing & E-commerce Professional Certificate 2024

Google Data Analytics Certificate 2024

Skills

Adaptable

Solutions Based

Excellent Presentation & Delivery

Organized & Resourceful

Programs

Adobe Suite: Photoshop, Illustrator, In Design

Microsoft Office: Excel, Word, Power Point

Shopify

Wix

Squarespace

Wordpress

Magento

Languages

Fluent English.

Fluent Spanish.

E-Commerce Account Manager

It’s Just E-Commerce | Miami, FL | May 2022 - Current

  • Administer client deliverables focused on increasing sales (Average 8-10% monthly increase)

  • Manage Shopify websites and marketing output which consistently increases ROI 8-10%/ month on average

  • Develop strategies to contribute to the overall growth and development of the company and its clients

  • Forecast and monitor key account metrics

  • Collaborate with design and marketing experts to generate exceptional content and graphics

  • Clearly communicate the progress of initiatives to internal and external stakeholders

  • Forecast and monitor key account metrics

  • Optimize paid advertising campaigns using SEO and other tools

  • Create email marketing campaigns to promote products or services

Independent E-Commerce Specialist & Visual Designer

Consultant | Miami, FL | NYC | Los Angeles, CA | 2018-2022

  • Provided services tied to visual design, brand development & e-commerce marketing initiatives

  • Manage an online marketing presence, including social media platforms

  • Leveraged brand consistency & quality to ensure the most impactful outcomes with marketing materials

  • Created content, product images and marketing materials

  • Led development teams & collaborated with UX Designer in web redesign projects

  • Created and executed marketing initiatives to engage customers, and reduce media budget

  • Translated (English to Spanish) and assisted in implementing training programs

  • Increased social media engagement up to~300%

  • Merchandised and cataloged online products to increase online sales by ~200%

  • Liaised between brand and publishers for product placements and brand features like Sports Illustrated

  • Clients include:  Zona Baari, Krelwear, Luis Alvarez Gallery, Grown & Sewn, Aly Bikini, Pure Inventions & more

Shop Manager

Glottman | Miami, FL | 2016 - 2018

  • Managed & scheduled a retail sales team of 5 people 

  • Worked with in-house digital designer to match internal and digital output

  • Managed productions and product launches

Social Media Marketing Coordinator

Oh La La Cheri | Miami, FL | 2015 - 2016

  • Merchandised eCommerce platform for subsidiary brand

  • Planned, scheduled, and created graphic content for all social media accounts for two in house brands

  • Created marketing material for B2B & B2C sales